What could have gotten me to a mall on Black Friday?
Are you kidding?
There’s only one thing that could have gotten me out shopping today, perhaps the most frenetic shopping day of the year, and it’s a very old school concept.
The kissing booth.
Surely I’m not the only one in my (purposely vague) female demographic who wouldn’t walk a mile for a Camel, but who would venture to an overcrowded mall, queue up for hours one end, all in the hope of a kiss with, say… Jon Hamm…
Now come on. Fess up. You’d be tempted if you thought you could somehow manage it.
And now, for my not altogether dusty Marketing Hat. What if marketers went back to a concept of something genuinely fun, human, and simple?
Yes, we all want a bargain, but how many would love a hug, or a fabulous kiss, or even a French kiss? And I mean the kind on two cheeks, mind you… After all, we’re talking about strangers here, and no guarantee of Listerine in between each, um, unbridled and commercial display of affection.
Ah, the machinery reels… avec plaisir…
It may be a concept whose time has come. Again. One that popped into mind thanks to Kitchen Witch’s musing on retail.
So, single moms, single dads – oh hell – ANYONE still breathing and sexual or breathing and even slightly romantically inclined! If you were to brave the Black Friday crowds for a kissing booth, who would you like to snuggle up to?
- For a smooch? For a hug?
- If a sexy celebrity, then who?
- How much would you pay for one glorious kiss?
- Or better yet, an après-shopping drink?
Oh, the possibilities…
Marketers, are you listening out there?
Image of Jon Hamm via AMCTV.com