• Home
  • About
  • Around
  • Contributors
  • Applause

Daily Plate of Crazy

  • Relationships
    • Dating
    • Love
    • Marriage
    • Divorce
    • Life After Divorce
  • Parenting
    • Advice
    • Babies and Kids
    • Tweens and Teens
    • College Kids
    • Single Moms
    • Older Moms
    • Dads
    • Family Dynamics
    • Money Matters
    • Work-Life
  • Health
  • Sex
  • Women’s Issues
  • Fashion & Style
    • Chaussures
    • Fashion
    • Style
    • Lingerie
    • Interiors
  • Culture
  • More
    • Art Art Art
    • Business
    • En Français
    • Entertainment
      • Mad Men
      • Mad Men Reviews
      • Real Housewives
      • Movies
      • Celebrities
      • Work of Art Reviews
    • Flash
    • Food & Recipes
    • Lifestyle
    • Morning Musing
    • Starting Over
    • Technology
    • Travel
    • Women and Money
You are here: Home / Culture / Headline Headache: Sex, Sizzle, Search and Share

Headline Headache: Sex, Sizzle, Search and Share

April 21, 2015 by D. A. Wolf 2 Comments

I couldn’t stop chuckling as I read The Times public editor’s commentary on the erosion of the fine art of headline writing. So what’s your pleasure — title for shock, for amusement, for clarity, for searchability… and more?

Big Announcement headlineIn Hey Google! Check Out This Column on Headlines, I was reminded of a recent conversation that took place in my professional life.

I was told I had forgotten my verb in a headline — an online headline.

Shame on me. Except…

Truth be told, when the other party to the conversation remarked on the fundamental necessity of the verb — and I am a fan of this particular part of speech; verbs are so deliciously virile — I realized that she doesn’t live online to the same (crazy obsessive 24/7) extent that I do and that so many of you, like me, consider “normal.”

While I wasn’t crafting copy on sex, drugs and rock ‘n roll (or anything else with “native” sizzle), I did need to capture the attention of my business audience with a hook, and also to manage to optimize my content. A verb wasn’t required; its absence would have been online headlining Business As Usual.

As it happens, I added a verb to please the person who mentioned it and All Was Fine.

The “Essentials” in Headlines

Point of fact, it is perfectly acceptable to write headlines sans verb. A verb can be implied; what is critical is to convey the main point of your content — ideally in a way that is fresh, entertaining, and will stand out.

In the same opinion section of the venerable Times is a column titled “Ancient Laws, Modern Problems.”

Hmmm. Applicable to this discussion perhaps?



Indeed, old rules have relaxed when it comes to journalistic form, or rather, the form itself is evolving. Our searches, texts, tweets and other abbreviated communications have crept into — or perhaps been invited into — more formalized frameworks for language. Not only is there no verb in “Ancient Laws, Modern Problems” but it reminds us that old rules and guidelines may not fit contemporary issues and needs.

Optimizing Headlines for Search and Shares

More importantly, as the public editor mentions relative to The Times, “searchability” and “shareability” factor into our titling now, which diminishes the likelihood of the “lyrical” headline or for that matter, the cleverest one.

More’s the pity, though I know my own less than award-winning headlines here run the gamut from intended to amuse me, intended to amuse you, ‘just get it done, dammit’ to those all-critical Google (search) and social (share) factors.

Poetic parsing? Raucous rhyming? Ambitious alliteration?

Now and then, those suit, too.

Woman Using TabletThen there is the always popular (and effective) “Six Tips for This” and “How to Do That” with the inevitable result of… Made you look!

If you ask me, what doesn’t suit is repeated bait-and-switch or gross inaccuracy.

Do You Have a Headline Style?

As The Times continues, their remarks on the growing complexity of headlines exemplifies just one of many challenges for online publishers of all sorts and sizes.

Citing Patrick LaForge on the subject, the man who supervises 100+ copyeditors tasked with headlines (presumably among other activities):

The guiding principle is to match the appropriate style of headline to the platform — print, website, mobile, search engines or social media.

The bottom line for me is this: Stick to the standards that suit you and apply then consistently.

What else should you apply?

Try this: gracious acceptance of those who may see things differently. This is not a matter of lowering the proverbial bar nor looking the other way, but rather an acute awareness that doing things differently does not equate to doing them wrong.

 

You May Also Enjoy

  • Virile Verbs, Apathetic Adjectives, Nouns in the Nunnery
  • Just Because It’s Different Doesn’t Mean It’s Wrong
  • The Language Link

 

FacebooktwitterpinterestlinkedinmailFacebooktwitterpinterestlinkedinmail

Filed Under: Culture, Language Tagged With: compromise, journalism, Language, marketing, media, New York Times, reading, social media, society, tolerance, writing

Comments

  1. Curtis says

    April 22, 2015 at 10:48 pm

    Very timely DA
    A funny the Guardian

    Police follow leads as dog ‘takes control of tractor’ and drives it on to motorway
    http://www.theguardian.com/uk-news/2015/apr/22/police-follow-leads-as-dog-takes-control-of-tractor-and-drives-it-on-to-motorway

    Reply
    • D. A. Wolf says

      April 22, 2015 at 10:55 pm

      🙂

      Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

 

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Follow Us

FacebooktwitterrssinstagramFacebooktwitterrssinstagram

Search Daily Plate of Crazy

Subscribe for Your Daily Serving

Enter your email address:

Delivered by FeedBurner

Categories

Archives

Recent Comments

  • TD on What’s Cookin’?
  • Renee on Narcissism. Manipulation. Keeping Score.
  • Anonymous on Does Effort Matter If You Don’t Get Results?
  • D. A. Wolf on Mantras
  • D. A. Wolf on Over 50, Unemployed, Depressed and Powerless
  • Marty on When You Marry a Loner
  • Tina on Would You Brag About Your Age?
  • Sal on Over 50, Unemployed, Depressed and Powerless
  • Open More Doors If You Want More Skills - 3 Plus International on Open More Doors If You Want More Skills
  • Leonora C on Over 50, Unemployed, Depressed and Powerless
  • Maree on Mantras
  • kate on DON’T Call Me Dear!

The Makeover Series

Daily Plate of Crazy: The Makeover Series

Essays From Guest Writers

Daily Plate of Crazy: Essay Series

Daily Reads

Daily Plate of Crazy Blogroll

Follow

Follow

Notices

All content on this site, DailyPlateOfCrazy.com, is copyrighted by D. A. Wolf unless copyright is otherwise attributed to guest writers. Do not use, borrow, repost or create derivative works without permission.

© D. A. Wolf 2009-2025. All Rights Reserved.

Parlez-vous francais?

Daily Plate of Crazy: En Français

© D. A. Wolf 2009-2025
All Rights Reserved

Daily Plate of Crazy ™

Privacy Notice

Popular This Month

  • 50 Years old and Starting Over
  • Best Places to Live When You're Over 50 and Reinventing
  • When the Person You Love Is Emotionally Unavailable
  • When a Couple Wants Different Things
  • How to Comfort Someone Who Is Stressed

Food for Thought

  • Why I Choose to Think Like a Man
  • When You Marry a Loner
  • Emotionally Needy Parents
  • Sex vs. Lovemaking: Why Are We So Confused?
  • Think Looks Don't Pay?
  • Rebranding Mediocrity: Why Good Enough Isn't Good Enough

Copyright © 2025 · Metro Pro Theme on Genesis Framework · WordPress · Log in

This site uses cookies for the best browsing experience. By continuing to use this site, you accept our Cookie Policy.
Cookie SettingsACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT